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Project title: Program:
Course Code: Faculty responsible: Due date:


Individual Business Report 2017 Blocks 3 and 4 Hospitality/ESE Undergraduate Degree
Individual Business Report

C. Zucco

Week 6, Monday – Block 4. Print: to Bulle Academic Centre reception between 13:00 and 15:00. Turnitin: through Moodle by the same time. No Turnitin, no grade. Late submission, no grade.

Project Overview:

Overall Aim:

Students will individually research a business topic and write a formal business report on one question or issue within the topic. Academic sources such as journal articles and books must be used, in addition to industry and other information sources. The presentation and interpretation of research material, including information and data, is especially important.

A capstone project to show the students’ critical, reflective and analytical abilities where key issues have been contextualized through research and other sources of information, within a formal written structure.

Learning Outcomes (from the CRS):

  1. Synthesize concepts and ideas from studying a range of material, including academic sources.

  2. Analyse data presented for interpretation, including basic statistical processing, leading to formalized recommendations.

  3. Present reasoned, coherent arguments based on the interpretation of evidence, in degree- level business/academic format.

Organization & Methodology:

Select a topic related to business, and develop a clear main question or issue. Obtain approval for your topic and question/issue from your tutor before starting your detailed research. When your choice is approved, conduct research and begin building the report. Use good-quality academic sources to support your ideas and observations. Write a business report of 3600 to 4400 words (excluding cover sheet, executive summary, references and appendices), with a minimum of 8 academic references in the GIHE/APA6 style. There is no restriction on the number of non-academic sources. You must also include a minimum of five numerical data sources, which are correctly presented and analysed. Note that the overall grade will be reduced (by 2 points per 100 words above/below) if the word count is outside the stated limits. The report must be submitted to Turnitin using a Word format.

More guidance can be found in the IBR Handbook available through Moodle.

Tasks & Weighting:

The project grade represents 100% of the overall course grade.

There are four stages to the project, each with a deadline. Stages 1 through 3 will be submitted to Moodle only, using provided templates and presentation guidelines. Feedback will be given. The fourth part, the final report document, will be printed and handed in, with an identical electronic version uploaded to Turnitin.

The first three weeks will consist of class-based lessons where the project and criteria for success are explained. Students then work individually to meet the following deadlines:

  1. Week 4, block 3. Choosing a topic with a main issue or question as the focus of the work. The student will select a topic and conduct initial background research to determine a main issue or question for the purpose of the project. The chosen issue/question must be justified according to relevance, currency, availability of quality data, and availability of academic sources. The tutor’s approval of the topic and question/issue is essential. Compulsory, but not graded.

  2. Week 5 7, block 3. First individual tutorial session, by appointment.

  3. Week 9, block 3. Data and information sources. The student can now find the best available data to illustrate and support their arguments, and make sure it is displayed in an appropriate format and used as evidence, not simply portrayed. Carries 10% of the project grade.

  4. Week 1 , block 4. Second individual tutorial session, by appointment.

  5. Week 3, block 4. Submission of a complete draft report. A nominal grade will be given, together with guidance for improving the work. Carries 20% of the project grade.

  6. Week 3 5, block 4. Third individual tutorial session, by appointment.

  7. Week 6, block 4. Final report, printed and submitted to Bulle Academic Centre reception, and simultaneously to Turnitin through Moodle. Using the corrected work of the previous sections, the full and final document is built and submitted. Carries 70% of the project grade.

IMPORTANT: This process is designed to ensure that students have guidance and feedback on their work as they build their report. Late or incomplete submissions for steps 1, 2 or 3 above will result in the student receiving no feedback, and thereby jeopardising their grade.


Two grades will be entered in to the GIHE system: Mark 1 represents 30% of the course grade and includes grades for the week 4 and week 9 submissions; Mark 2 represents 70% of the course grade and is the grade for the final report.

Common Skills Developed/Assessed:


1.Manages own role and responsibilities

2.Manages own time in achieving objectives

3.Undertakes personal and career development

4.Transfers skills gained to new and changing situations and contexts

5.Uses a range of thought processes


6.Treats others’ values, beliefs and opinions with respect

7.Relates to and interacts objectively with individuals and groups



9.Receives and responds to a variety of information

10.Presents information in a variety of visual forms

11.Communicates in writing



13. Uses information sources

14. Deals with a combination of routine and non-routine tasks

15.Identifies and solves routine and non-routine problems



16.Applies numerical skills and techniques

17.Uses a range of technological equipment and systems


Special Instructions:

Use APA 6th edition guidelines for formatting as far as possible: typed, double-spaced on A4 paper with 2.5cm margins on all sides. You should use a clear font that is highly readable. APA recommends using 12 pt. Times New Roman font. Pages must be numbered. References must be on a separate page at the end of the document.

More guidance can be found in the IBR Handbook available through Moodle.

Each finished essay will be submitted in printed form to the reception desk of the Bulle campus between 13:00 and 15:00 on the appointed day. An identical, complete electronic version must be submitted to Turnitin via Moodle. The document must be saved in Word format, NOT pdf. If the Turnitin submission is not made, no grade will be given. Late submissions will not be graded.

For the printed version, the standard GIHE cover sheet must be used, including the signed originality statement.

Resources Available

GIHE library books, academic papers and multi-media; GIHE library on-line access to selected academic and professional data-bases; course handouts and presentations.


ASSESSMENT (Final Report)



1. Executive Summary and Introduction

The Executive Summary should clearly outline the key purpose, method, findings and recommendations of the research and should be no more than 300 words (less than one page). In the introduction, the chosen business topic is clearly explained, outlining the rationale for the report with appropriate background information, including a connection to the theory/theories against which the secondary data and information is to be collected. The main question/issue to be dealt with is clearly defined. The sources of data and information need to be identified and justified in terms of their relevance and validity. The methods of data interpretation and analysis should be explained in relation to this data collection strategy.


2. Extent and quality of research

The list of References shows that the writer has read widely on the subject and taken care to cite only the most relevant sources. There are at least eight academic sources. All other sources are of high quality and reliability. All sources are used to make a useful contribution to the work, not simply cited with no interpretation.


3. Data Presentation and Analysis

The data is clearly laid out in a methodical manner, with appropriate explanations. It is sequentially organised in relation to the business question/issue stated in the introduction. All data (and other supporting information) should be introduced, presented, analysed and interpreted. Every item of data or information must be used as relevant evidence to support the findings and recommendations.


4. Critical Thinking and Exegesis

Theory, derived from relevant academic sources, is used as a starting point for the critical analysis of evidence. Logical interpretation will lead to a clear answer to the business question, supported by concrete recommendations.


5. Conclusions and Recommendations

The key themes, findings and issues are discussed in relation to the main business question, thus being linked back to the purpose of the report. The conclusions and recommendations for action should then be clearly stated. Recommendations are credible and take account of cost, difficulty and timescale. There should be no conclusion or recommendation that is not clearly based on the evidence and reasoning in the report.


6. Synthesis and referencing

The G.I.H.E referencing and presentation requirements need to be observed, and the study should be presented in a way that shows the professionalism required when working in the academic and business worlds. The writing should be cohesive and comprehensible, using good grammar, syntax and orthography.


Maximum Mark


NB: The Final Report represents 70% of the overall course grade.

Grade Interpretation guidelines


Over 90







Below 50



Distinguished, extensive reading and authoritative grasp of concepts

Great insight and originality

Sound under- standing of concepts with analysis, wide range of sources, structured work

Greater analysis and insight with range of methods

Accurate with some analysis

Pass at Post Grad.

Basic Pass at degree level

Associate Degree Pass/ Fail










Written Work Other